Easton, New Hampshire

Brian Suthoff

Entrepreneur, investor, and local leader. I split my time between building companies, serving as a Selectman for Easton, New Hampshire, and hiking, skiing, and travel.

Brian Suthoff

What I do now

More about me

Building and investing

I love building new projects and companies, and helping others do the same. I'm now helping small businesses manage customer credit risk. I also invest in and advise founders, and mentor through Venture Lane Studio and Northeastern University's McCarthy(s) Venture Mentoring Network. Please reach out if you're building a tech company, or if you're a business or town government putting more technology to work.

Town government

In 2025 I was elected to the Select Board in Easton, New Hampshire, a town of 292 people at the western edge of the White Mountains. Easton's residents give generously of their time and energy to keep this rural community special and well run. My focus has been on modernizing the town's information technology, moving to electronic records, and putting AI to work in small-town government.

Putting AI to work

Technology change has been a constant throughout my career, and now is more exciting than ever. I run practical experiments with AI and IoT automation: in small-town government, in managing our own finances, and in the home. What works, and what turns out not to be worth it, gets written up in the Notebook.

  • 2009–2016LocalyticsMobile app analytics. Co-founder. Acquired by Upland Software in 2020.
  • 2016–2019Hub BeverageCraft spirits marketing and distribution in Massachusetts; distribution sold in 2019.
  • 2019–2023Tally StreetCustomer insights for accountants and small businesses. Acquired by Rightworks.
  • 2025–TruvertoProject helping SMBs make smarter credit decisions using their ERP data.

From the Notebook

All entries
September 25, 2026

The Easton Enigma

Stephen T. Whitney's 1970s account of how proposed Interstate 93 routes through the Easton valley united the town of Easton, New Hampshire, with his photographs of its people.

May 11, 2024

The Suthoff family history

From Stephan and Anna Catharina Sudhof of Westphalia to their arrival in Osage County, Missouri, around 1837, and 591 documented descendants.

The Suthoff family

Stephan and Anna Catharina Sudhof left Westphalia for Missouri around 1837. Their farm in Cole County is now a Missouri Century Farm, and the family chart runs to 591 people. The research, with sources, is on the family history page.

Read the family history